{"id":12846,"date":"2024-09-01T17:22:25","date_gmt":"2024-09-01T17:22:25","guid":{"rendered":"https:\/\/ixtreme.solutions\/history-of-promotional-products-development-trends\/"},"modified":"2025-08-11T09:20:45","modified_gmt":"2025-08-11T09:20:45","slug":"history-of-promotional-products-development-trends","status":"publish","type":"post","link":"https:\/\/ixtreme.solutions\/en\/history-of-promotional-products-development-trends\/","title":{"rendered":"History of promotional products &#8211; development &amp; trends"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row][vc_column][vc_column_text css=&#8221;&#8221; woodmart_inline=&#8221;no&#8221; text_larger=&#8221;no&#8221;]<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Inhaltsverzeichnis<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/ixtreme.solutions\/en\/history-of-promotional-products-development-trends\/#History_of_promotional_products_%E2%80%93_development_trends_from_yesterday_to_today\" >History of promotional products &#8211; development &amp; trends from yesterday to today<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/ixtreme.solutions\/en\/history-of-promotional-products-development-trends\/#The_beginnings_of_promotional_products\" >The beginnings of promotional products<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/ixtreme.solutions\/en\/history-of-promotional-products-development-trends\/#The_development_of_promotional_items_in_the_19th_century\" >The development of promotional items in the 19th century<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/ixtreme.solutions\/en\/history-of-promotional-products-development-trends\/#Promotional_items_in_the_20th_century\" >Promotional items in the 20th century<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/ixtreme.solutions\/en\/history-of-promotional-products-development-trends\/#Changes_in_production_techniques_and_materials\" >Changes in production techniques and materials<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/ixtreme.solutions\/en\/history-of-promotional-products-development-trends\/#The_modern_era_in_the_history_of_promotional_products\" >The modern era in the history of promotional products<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/ixtreme.solutions\/en\/history-of-promotional-products-development-trends\/#Digitalization_and_its_impact_on_the_promotional_products_industry\" >Digitalization and its impact on the promotional products industry<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/ixtreme.solutions\/en\/history-of-promotional-products-development-trends\/#Trends_such_as_sustainability_and_personalized_products\" >Trends such as sustainability and personalized products<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/ixtreme.solutions\/en\/history-of-promotional-products-development-trends\/#Popular_promotional_products_of_today_and_their_strategic_use\" >Popular promotional products of today and their strategic use<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/ixtreme.solutions\/en\/history-of-promotional-products-development-trends\/#Statistics_and_studies_on_the_effectiveness_of_promotional_products\" >Statistics and studies on the effectiveness of promotional products<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/ixtreme.solutions\/en\/history-of-promotional-products-development-trends\/#Predictions_for_the_future_in_the_history_of_promotional_products\" >Predictions for the future in the history of promotional products<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/ixtreme.solutions\/en\/history-of-promotional-products-development-trends\/#How_technology_could_continue_to_impact_promotional_products\" >How technology could continue to impact promotional products<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/ixtreme.solutions\/en\/history-of-promotional-products-development-trends\/#Possible_new_laws_and_regulations_relating_to_the_environment_and_data_protection\" >Possible new laws and regulations relating to the environment and data protection<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/ixtreme.solutions\/en\/history-of-promotional-products-development-trends\/#Predictions_about_promotional_product_trends_and_developments_in_the_industry\" >Predictions about promotional product trends and developments in the industry<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/ixtreme.solutions\/en\/history-of-promotional-products-development-trends\/#Information_from_haptic_advertising\" >Information from haptic advertising<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/ixtreme.solutions\/en\/history-of-promotional-products-development-trends\/#Current_blog_posts_from_the_digital_world\" >Current blog posts from the digital world<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"History_of_promotional_products_%E2%80%93_development_trends_from_yesterday_to_today\"><\/span>History of promotional products &#8211; development &amp; trends from yesterday to today<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>If you look at the <strong>history of promotional items<\/strong>, you realize that promotional products are more than just free goodies that are handed out at events. They are an essential element of marketing strategy that not only strengthens brand loyalty but also leaves a lasting memory with consumers. In this article, we explain the evolution of promotional products from their humble beginnings to their strategic use in marketing today. *** Translated with www.DeepL.com\/Translator (free version) ***<\/p>\n<h3><span class=\"ez-toc-section\" id=\"The_beginnings_of_promotional_products\"><\/span>The beginnings of promotional products<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>The first promotional items date back to the 18th century, when George Washington used commemorative buttons to celebrate his presidency in 1789. This practice marked the beginning of the use of promotional products to promote public and business endeavors. In the 19th century, the industry continued to evolve, led by <a href=\"https:\/\/www.toolsofmarketing.com\/blog\/the-history-of-promotional-products\" target=\"_blank\" rel=\"noopener\">pioneers such as Jasper Meek<\/a> , who printed advertisements on everyday items such as bags to promote a local shoe store. Here is a very interesting blog article on the subject from <a href=\"https:\/\/www.printglobe.com\/blog\/2019\/08\/15\/the-history-of-promotional-products\/\" target=\"_blank\" rel=\"noopener\">Printglobe<\/a> , as well as from  Logotech which traces the history back to Gutenberg.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"The_development_of_promotional_items_in_the_19th_century\"><\/span>The development of promotional items in the 19th century<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>In the 19th century, promotional products took on a more tangible form as entrepreneurs began to brand everyday items such as pocket knives, <a href=\"https:\/\/ixtreme.solutions\/en\/advertising-umbrellas\/\">umbrellas<\/a> and mugs. These items were particularly in demand during the Industrial Revolution, when mass production increased the availability and variety of promotional items.<\/p>\n<p><strong>Examples of previous promotional items and their impact on brand awareness<\/strong><\/p>\n<p>A key example from this period is the use of printed T-shirts, which became popular during political campaigns. These early promotional items played a crucial role in increasing brand awareness and loyalty.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Promotional_items_in_the_20th_century\"><\/span>Promotional items in the 20th century<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The 20th century saw significant developments in the promotional products industry, beginning with the founding of the first industry associations such as the Promotional Products Association International (PPAI) in 1904. The invention of plastic and other materials revolutionized the production and variety of promotional products. During world fairs and the Olympic Games, special promotional products were introduced and successfully used, becoming iconic for both their manufacturers and the events themselves. Such global events significantly increased the importance and visibility of promotional products. There was also a veritable explosion of creativity and variety in the promotional products industry at this time. From the first <a href=\"https:\/\/ixtreme.solutions\/en\/ballpoint-pen\/\">printed promotional pens<\/a> to innovative electronic gadgets, the possibilities expanded enormously.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Changes_in_production_techniques_and_materials\"><\/span>Changes in production techniques and materials<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>The advances in production history with regard to the history of promotional products enabled companies to produce promotional products faster and in higher quality. New materials such as plastics revolutionized the industry by making products cheaper and more versatile.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"The_modern_era_in_the_history_of_promotional_products\"><\/span>The modern era in the history of promotional products<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"Digitalization_and_its_impact_on_the_promotional_products_industry\"><\/span>Digitalization and its impact on the promotional products industry<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>With the advent of the internet and digitalization, the way in which promotional products were marketed and distributed also changed. Online platforms made it possible to quickly and efficiently personalize products tailored specifically to the individual.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Trends_such_as_sustainability_and_personalized_products\"><\/span>Trends such as sustainability and personalized products<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Nowadays, consumers attach great importance to sustainability. Promotional items such as reusable water bottles and ecological carrier bags are popular and reflect society&#8217;s growing environmental awareness.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Popular_promotional_products_of_today_and_their_strategic_use\"><\/span>Popular promotional products of today and their strategic use<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>USB sticks, power banks and other <a href=\"https:\/\/ixtreme.solutions\/en\/technology-gadgets\/\">technological gadgets<\/a> are particularly popular. These promotional items not only offer practical benefits, but also a lasting brand presence.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Statistics_and_studies_on_the_effectiveness_of_promotional_products\"><\/span>Statistics and studies on the effectiveness of promotional products<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Studies show that promotional products are one of the most cost-effective ways to increase brand awareness, with a high ROI compared to other marketing strategies.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Predictions_for_the_future_in_the_history_of_promotional_products\"><\/span><span style=\"font-size: 17pt;\">Predictions for the future in the history of promotional products<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"How_technology_could_continue_to_impact_promotional_products\"><\/span>How technology could continue to impact promotional products<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Future technologies such as augmented reality (AR), virtual reality (VR) and the Internet of Things (IoT) could usher in the next wave of innovative promotional products that offer interactive and immersive brand experiences.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Possible_new_laws_and_regulations_relating_to_the_environment_and_data_protection\"><\/span>Possible new laws and regulations relating to the environment and data protection<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>With growing environmental awareness and privacy concerns, stricter regulations could be introduced that further influence the way promotional products are produced and used.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Predictions_about_promotional_product_trends_and_developments_in_the_industry\"><\/span>Predictions about promotional product trends and developments in the industry<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>The constant evolution of technology and changing consumer preferences will continue to drive new trends and opportunities in the promotional products industry.<\/p>\n<p>Promotional products are an indispensable tool in the arsenal of any modern marketing strategy. Their ability to build brand awareness and encourage customer loyalty makes them a valuable investment for brands of all sizes. In the future, promotional products will continue to play an important role in the dynamic landscape of marketing. Their evolution and adaptation to new technologies and trends will be critical to maintaining their relevance and effectiveness. [\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column]<style data-type=\"vc_shortcodes-custom-css\">.vc_custom_1754408350376{background-color: #092143 !important;}.vc_custom_1754408410264{background-color: #092143 !important;}<\/style><div class=\"wpb-content-wrapper\">[vc_row][vc_column][vc_row_inner equal_height=\"yes\" gap=\"30\" woodmart_css_id=\"68922671220db\" responsive_spacing=\"eyJwYXJhbV90eXBlIjoid29vZG1hcnRfcmVzcG9uc2l2ZV9zcGFjaW5nIiwic2VsZWN0b3JfaWQiOiI2ODkyMjY3MTIyMGRiIiwic2hvcnRjb2RlIjoidmNfcm93X2lubmVyIiwiZGF0YSI6eyJ0YWJsZXQiOnt9LCJtb2JpbGUiOnt9fX0=\" mobile_bg_img_hidden=\"no\" tablet_bg_img_hidden=\"no\" woodmart_parallax=\"0\" woodmart_gradient_switch=\"no\" woodmart_box_shadow=\"no\" wd_z_index=\"no\" woodmart_disable_overflow=\"0\" row_reverse_mobile=\"0\" row_reverse_tablet=\"0\"][vc_column_inner width=\"1\/2\" css=\".vc_custom_1754408350376{background-color: #092143 !important;}\" woodmart_css_id=\"6892258d09ae7\" parallax_scroll=\"no\" woodmart_sticky_column=\"false\" wd_collapsible_content_switcher=\"no\" wd_column_role_offcanvas_desktop=\"no\" wd_column_role_offcanvas_tablet=\"no\" wd_column_role_offcanvas_mobile=\"no\" wd_column_role_content_desktop=\"no\" wd_column_role_content_tablet=\"no\" wd_column_role_content_mobile=\"no\" mobile_bg_img_hidden=\"no\" tablet_bg_img_hidden=\"no\" woodmart_parallax=\"0\" woodmart_box_shadow=\"no\" responsive_spacing=\"eyJwYXJhbV90eXBlIjoid29vZG1hcnRfcmVzcG9uc2l2ZV9zcGFjaW5nIiwic2VsZWN0b3JfaWQiOiI2ODkyMjU4ZDA5YWU3Iiwic2hvcnRjb2RlIjoidmNfY29sdW1uX2lubmVyIiwiZGF0YSI6eyJ0YWJsZXQiOnt9LCJtb2JpbGUiOnt9fX0=\" wd_z_index=\"no\"][vc_column_text css=\"\" woodmart_inline=\"no\" text_larger=\"no\"]\r\n<h2><span class=\"ez-toc-section\" id=\"Information_from_haptic_advertising\"><\/span><span style=\"color: #ffffff;\">Information from haptic advertising<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n<a href=\"https:\/\/ixtreme.solutions\/oktoberfest-werbeartikel\/\">\u21d2 Oktoberfest promotional items - inspire customers with traditional costumes<\/a>\r\n\r\n<a href=\"\/?p=13314\">\u21d2 Promotional items for new customer acquisition<\/a>\r\n\r\n<a href=\"\/?p=3463\">\u21d2 Haptics in marketing - why touching works again today<\/a>\r\n\r\n<a href=\"\/?p=3432\">\u21d2 Selecting the promotional product target group - guaranteed to hit the right note<\/a>\r\n\r\n<a href=\"\/?p=3365\">\u21d2 Psychology in advertising<\/a>\r\n\r\n<a href=\"\/?p=1843\">\u21d2 Promotional product campaign - Successful planning, implementation &amp; optimization<\/a>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=\"1\/2\" css=\".vc_custom_1754408410264{background-color: #092143 !important;}\" woodmart_css_id=\"689225cfa96d9\" parallax_scroll=\"no\" woodmart_sticky_column=\"false\" wd_collapsible_content_switcher=\"no\" wd_column_role_offcanvas_desktop=\"no\" wd_column_role_offcanvas_tablet=\"no\" wd_column_role_offcanvas_mobile=\"no\" wd_column_role_content_desktop=\"no\" wd_column_role_content_tablet=\"no\" wd_column_role_content_mobile=\"no\" mobile_bg_img_hidden=\"no\" tablet_bg_img_hidden=\"no\" woodmart_parallax=\"0\" woodmart_box_shadow=\"no\" responsive_spacing=\"eyJwYXJhbV90eXBlIjoid29vZG1hcnRfcmVzcG9uc2l2ZV9zcGFjaW5nIiwic2VsZWN0b3JfaWQiOiI2ODkyMjVjZmE5NmQ5Iiwic2hvcnRjb2RlIjoidmNfY29sdW1uX2lubmVyIiwiZGF0YSI6eyJ0YWJsZXQiOnt9LCJtb2JpbGUiOnt9fX0=\" wd_z_index=\"no\"][vc_column_text css=\"\" woodmart_inline=\"no\" text_larger=\"no\"]\r\n<h2><span class=\"ez-toc-section\" id=\"Current_blog_posts_from_the_digital_world\"><\/span><span style=\"color: #ffffff;\">Current blog posts from the digital world<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n<a href=\"https:\/\/ixtreme.online\/en\/seo-for-online-stores\/\" target=\"_blank\" rel=\"noopener\">\u21d2 SEO for online stores in 2025: What's changing - and what you need to do now<\/a>\r\n\r\n<a href=\"https:\/\/ixtreme.online\/en\/prompt-engineering-for-content-marketing-how-to-write-better-content-with-ai\/\" target=\"_blank\" rel=\"noopener\">\u21d2 Prompt engineering for content marketing<\/a>\r\n\r\n<a href=\"https:\/\/ixtreme.online\/en\/measuring-generative-engine-optimization-how-to-track-mentions-and-visibility-in-chatgpt-perplexity-and-ai-overviews\/\" target=\"_blank\" rel=\"noopener\">\u21d2 Generative Engine Optimization measure<\/a>\r\n\r\n<a href=\"https:\/\/ixtreme.online\/en\/what-is-llms-txt-and-how-does-it-work\/\" target=\"_blank\" rel=\"noopener\">\u21d2 What is the llms.txt file and how does it work?<\/a>\r\n\r\n<a href=\"https:\/\/ixtreme.online\/en\/ai-overviews-cracked-my-seo-success-in-the-store\/\" target=\"_blank\" rel=\"noopener\">\u21d2 AI Overview Hacked<\/a>\r\n\r\n<a href=\"https:\/\/ixtreme.online\/en\/which-chatgpt-model-to-use-comparison-differences-2025\/\" target=\"_blank\" rel=\"noopener\">\u21d2 Which ChatGPT model to use?<\/a>\r\n\r\n<a href=\"https:\/\/ixtreme.online\/en\/writing-content-for-chatbots-how-to-win-customers-with-the-right-words\/\" target=\"_blank\" rel=\"noopener\">\u21d2 Writing content for chatbots<\/a>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row]<\/div>[\/vc_column][\/vc_row][vc_row woodmart_css_id=&#8221;688f9f05b557c&#8221; responsive_spacing=&#8221;eyJwYXJhbV90eXBlIjoid29vZG1hcnRfcmVzcG9uc2l2ZV9zcGFjaW5nIiwic2VsZWN0b3JfaWQiOiI2ODhmOWYwNWI1NTdjIiwic2hvcnRjb2RlIjoidmNfcm93IiwiZGF0YSI6eyJ0YWJsZXQiOnt9LCJtb2JpbGUiOnt9fX0=&#8221; mobile_bg_img_hidden=&#8221;no&#8221; tablet_bg_img_hidden=&#8221;no&#8221; woodmart_parallax=&#8221;0&#8243; woodmart_gradient_switch=&#8221;no&#8221; woodmart_box_shadow=&#8221;no&#8221; wd_z_index=&#8221;no&#8221; woodmart_disable_overflow=&#8221;0&#8243; row_reverse_mobile=&#8221;0&#8243; row_reverse_tablet=&#8221;0&#8243;][vc_column css=&#8221;.vc_custom_1754242556699{background-color: #080E10 !important;border: 3px solid #BF923B !important;}&#8221; woodmart_css_id=&#8221;688f9dcea5155&#8243; parallax_scroll=&#8221;no&#8221; woodmart_sticky_column=&#8221;false&#8221; wd_collapsible_content_switcher=&#8221;no&#8221; wd_column_role_offcanvas_desktop=&#8221;no&#8221; wd_column_role_offcanvas_tablet=&#8221;no&#8221; wd_column_role_offcanvas_mobile=&#8221;no&#8221; wd_column_role_content_desktop=&#8221;no&#8221; wd_column_role_content_tablet=&#8221;no&#8221; wd_column_role_content_mobile=&#8221;no&#8221; mobile_bg_img_hidden=&#8221;no&#8221; tablet_bg_img_hidden=&#8221;no&#8221; woodmart_parallax=&#8221;0&#8243; woodmart_box_shadow=&#8221;no&#8221; responsive_spacing=&#8221;eyJwYXJhbV90eXBlIjoid29vZG1hcnRfcmVzcG9uc2l2ZV9zcGFjaW5nIiwic2VsZWN0b3JfaWQiOiI2ODhmOWRjZWE1MTU1Iiwic2hvcnRjb2RlIjoidmNfY29sdW1uIiwiZGF0YSI6eyJ0YWJsZXQiOnt9LCJtb2JpbGUiOnt9fX0=&#8221; mobile_reset_margin=&#8221;no&#8221; tablet_reset_margin=&#8221;no&#8221; wd_z_index=&#8221;no&#8221;][vc_row_inner][vc_column_inner width=&#8221;1\/4&#8243;][vc_single_image image=&#8221;12744&#8243; img_size=&#8221;full&#8221; css=&#8221;&#8221; parallax_scroll=&#8221;no&#8221; woodmart_inline=&#8221;no&#8221;][\/vc_column_inner][vc_column_inner width=&#8221;3\/4&#8243;][vc_column_text css=&#8221;&#8221; woodmart_inline=&#8221;no&#8221; text_larger=&#8221;no&#8221;]<span style=\"color: #ffffff;\"><strong>About the author:<\/strong><\/span><\/p>\n<p><span style=\"color: #ffffff;\">My name is Isabel Unger, I am an independent digital strategist with a clear focus: visibility for the self-employed &amp; small businesses.<\/span><\/p>\n<p><span style=\"color: #ffffff;\">My heart beats for<\/span> <a href=\"https:\/\/ixtreme.online\/seo-fuer-selbststaendige-kmu\/\" target=\"_blank\" rel=\"noopener\">SEO<\/a>, <a href=\"https:\/\/ixtreme.online\/content-marketing-fuer-selbststaendige\/\" target=\"_blank\" rel=\"noopener\">content<\/a>, <span style=\"color: #ffffff;\">structure &#8211; and for explaining complex things in a way that makes them understandable and feasible.<\/span><\/p>\n<p><span style=\"color: #ffffff;\">On<\/span> <a href=\"https:\/\/ixtreme.online\/\" target=\"_blank\" rel=\"noopener\">ixtreme.online<\/a> <span style=\"color: #ffffff;\">I share my knowledge, my experience and a lot of plain language &#8211; without any technical gobbledygook.<\/span><\/p>\n<p><a href=\"https:\/\/ixtreme.online\/ueber-mich\/\" target=\"_blank\" rel=\"noopener\">\u21d2 Learn more about me<\/a>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row][vc_column][vc_column_text css=&#8221;&#8221; woodmart_inline=&#8221;no&#8221; text_larger=&#8221;no&#8221;] History of promotional products &#8211; development &amp; trends from yesterday to today If you look at<\/p>\n","protected":false},"author":2,"featured_media":12735,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[340],"tags":[],"class_list":["post-12846","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-allgemeines-zu-werbeartikeln"],"_links":{"self":[{"href":"https:\/\/ixtreme.solutions\/en\/wp-json\/wp\/v2\/posts\/12846","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ixtreme.solutions\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ixtreme.solutions\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ixtreme.solutions\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/ixtreme.solutions\/en\/wp-json\/wp\/v2\/comments?post=12846"}],"version-history":[{"count":9,"href":"https:\/\/ixtreme.solutions\/en\/wp-json\/wp\/v2\/posts\/12846\/revisions"}],"predecessor-version":[{"id":13594,"href":"https:\/\/ixtreme.solutions\/en\/wp-json\/wp\/v2\/posts\/12846\/revisions\/13594"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ixtreme.solutions\/en\/wp-json\/wp\/v2\/media\/12735"}],"wp:attachment":[{"href":"https:\/\/ixtreme.solutions\/en\/wp-json\/wp\/v2\/media?parent=12846"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ixtreme.solutions\/en\/wp-json\/wp\/v2\/categories?post=12846"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ixtreme.solutions\/en\/wp-json\/wp\/v2\/tags?post=12846"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}