{"id":12961,"date":"2024-09-02T13:39:19","date_gmt":"2024-09-02T13:39:19","guid":{"rendered":"https:\/\/ixtreme.solutions\/promotional-items-for-trade-fairs-and-congresses\/"},"modified":"2025-08-07T15:26:39","modified_gmt":"2025-08-07T15:26:39","slug":"promotional-items-for-trade-fairs-and-congresses","status":"publish","type":"post","link":"https:\/\/ixtreme.solutions\/en\/promotional-items-for-trade-fairs-and-congresses\/","title":{"rendered":"Promotional items for trade fairs and congresses"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row][vc_column][vc_column_text]<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Inhaltsverzeichnis<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/ixtreme.solutions\/en\/promotional-items-for-trade-fairs-and-congresses\/#Promotional_items_for_trade_fairs_and_congresses_Maximize_your_marketing_success\" >Promotional items for trade fairs and congresses: Maximize your marketing success<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/ixtreme.solutions\/en\/promotional-items-for-trade-fairs-and-congresses\/#Goals_and_benefits_of_promotional_items_for_trade_fairs_and_congresses\" >Goals and benefits of promotional items for trade fairs and congresses<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/ixtreme.solutions\/en\/promotional-items-for-trade-fairs-and-congresses\/#Increasing_brand_awareness\" >Increasing brand awareness<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/ixtreme.solutions\/en\/promotional-items-for-trade-fairs-and-congresses\/#Support_for_relationship_building_and_networking\" >Support for relationship building and networking<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/ixtreme.solutions\/en\/promotional-items-for-trade-fairs-and-congresses\/#Increase_in_the_reminder_value\" >Increase in the reminder value<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/ixtreme.solutions\/en\/promotional-items-for-trade-fairs-and-congresses\/#Planning_and_strategy_of_promotional_items_for_trade_fairs_and_congresses\" >Planning and strategy of promotional items for trade fairs and congresses<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/ixtreme.solutions\/en\/promotional-items-for-trade-fairs-and-congresses\/#Target_group_analysis\" >Target group analysis<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/ixtreme.solutions\/en\/promotional-items-for-trade-fairs-and-congresses\/#Budgeting\" >Budgeting<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/ixtreme.solutions\/en\/promotional-items-for-trade-fairs-and-congresses\/#Time_management\" >Time management<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/ixtreme.solutions\/en\/promotional-items-for-trade-fairs-and-congresses\/#Selection_of_promotional_items_for_trade_fairs_and_congresses\" >Selection of promotional items for trade fairs and congresses<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/ixtreme.solutions\/en\/promotional-items-for-trade-fairs-and-congresses\/#Classic_and_effective_promotional_items\" >Classic and effective promotional items<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/ixtreme.solutions\/en\/promotional-items-for-trade-fairs-and-congresses\/#Innovative_and_creative_products\" >Innovative and creative products<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/ixtreme.solutions\/en\/promotional-items-for-trade-fairs-and-congresses\/#Exclusive_gifts_for_special_guests\" >Exclusive gifts for special guests<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/ixtreme.solutions\/en\/promotional-items-for-trade-fairs-and-congresses\/#Personalization_and_branding\" >Personalization and branding<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/ixtreme.solutions\/en\/promotional-items-for-trade-fairs-and-congresses\/#Importance_of_brand_consistency\" >Importance of brand consistency<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/ixtreme.solutions\/en\/promotional-items-for-trade-fairs-and-congresses\/#Design_and_logo_placement\" >Design and logo placement<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/ixtreme.solutions\/en\/promotional-items-for-trade-fairs-and-congresses\/#Customization_options\" >Customization options<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/ixtreme.solutions\/en\/promotional-items-for-trade-fairs-and-congresses\/#Integration_into_other_marketing_activities\" >Integration into other marketing activities<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/ixtreme.solutions\/en\/promotional-items-for-trade-fairs-and-congresses\/#Success_control_and_optimization\" >Success control and optimization<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/ixtreme.solutions\/en\/promotional-items-for-trade-fairs-and-congresses\/#Measurement_of_advertising_effectiveness\" >Measurement of advertising effectiveness<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/ixtreme.solutions\/en\/promotional-items-for-trade-fairs-and-congresses\/#Feedback_and_adjustments\" >Feedback and adjustments<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/ixtreme.solutions\/en\/promotional-items-for-trade-fairs-and-congresses\/#Information_from_haptic_advertising\" >Information from haptic advertising<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-23\" href=\"https:\/\/ixtreme.solutions\/en\/promotional-items-for-trade-fairs-and-congresses\/#Current_blog_posts_from_the_digital_world\" >Current blog posts from the digital world<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Promotional_items_for_trade_fairs_and_congresses_Maximize_your_marketing_success\"><\/span>Promotional items for trade fairs and congresses: Maximize your marketing success<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The choice of promotional items for trade fairs and congresses is crucial to attract the attention of trade fair visitors and also to achieve a lasting brand presence. Trade show promotional products are not only an effective tool to attract attention, but also a means to foster long-term relationships with customers and partners. In this detailed guide, we look at the various aspects you should consider when selecting and using promotional products.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Goals_and_benefits_of_promotional_items_for_trade_fairs_and_congresses\"><\/span>Goals and benefits of promotional items for trade fairs and congresses<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"Increasing_brand_awareness\"><\/span>Increasing brand awareness<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Promotional items are visual anchors that anchor your brand in the minds of trade fair visitors. By strategically distributing products branded with your CI, your brand is placed in the trade fair environment. These promotional items often serve as real &#8220;icebreakers&#8221; to attract trade fair visitors to your stand, but also to engage visitors in a dialog with you. This dialog gives you the opportunity to introduce your brand and your products to visitors. The higher quality and more original the promotional items for trade fairs and congresses are, the more likely visitors are to come to you.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Support_for_relationship_building_and_networking\"><\/span>Support for relationship building and networking<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Well-chosen promotional items act as door openers for meetings and sales talks. They make it easier to establish contact, which is ultimately the hardest part. As a thank you or to show your appreciation, you can then present the person you are talking to with a promotional item with which you will be remembered positively. Notepads, pens or cotton bags are just three of many ways to be remembered.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Increase_in_the_reminder_value\"><\/span>Increase in the reminder value<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Well-selected promotional items with the highest possible practical benefit remain in the visitor&#8217;s memory for longer and create positive memories of the advertising trade fair company. By regularly using a giveaway, trade fair companies achieve a lasting advertising effect and a high reach. The effort to select useful and original promotional items pays off.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Planning_and_strategy_of_promotional_items_for_trade_fairs_and_congresses\"><\/span><span style=\"font-size: 18pt;\">Planning and strategy of promotional items for trade fairs and congresses<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"Target_group_analysis\"><\/span>Target group analysis<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Analyze the demographic and psychographic characteristics of trade show visitors. Understand their needs and preferences to select promotional products that offer real value and are perceived positively. What message do you want to convey to your target audience? The promotional products should be tailored to your target audience and also convey a clear, consistent message. Please also analyze and understand what your target group expects from the trade fair and the promotional products you are exhibiting at so that you can meet these expectations in a targeted manner.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Budgeting\"><\/span>Budgeting<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Budgeting is an important part of trade fair planning and is usually carried out at an early stage. Work out the budget in detail so that you always have an overview of all your costs. Also calculate possible additional costs. Also use tools such as <a href=\"https:\/\/www.wwm.de\/messe-strategie\" target=\"_blank\" rel=\"noopener\">ExpoCloud<\/a> to compare and, if necessary, reduce the costs for equipment.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Time_management\"><\/span>Time management<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Time management is also of fundamental importance for the success of your trade fair participation. Plan the trade fair as early as possible. Appoint a project manager who will be the link for the entire trade fair planning and who will also coordinate with the stand construction company. Create a schedule that includes all the important steps and deadlines, from ordering the promotional items to logistics planning.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Selection_of_promotional_items_for_trade_fairs_and_congresses\"><\/span><span style=\"font-size: 18pt;\">Selection of promotional items for trade fairs and congresses<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Choose advertising materials that are useful for your target group and suit your company so that the advertising message is always right. The following list should give you a few ideas for your selection.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Classic_and_effective_promotional_items\"><\/span>Classic and effective promotional items<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li>Pens and notebooks are timeless, practical and frequently used, which keeps your brand visible in the long term<\/li>\n<li>USB sticks are classics that are easy to transport and do not lose their impact<\/li>\n<li>Bags such as cotton bags or document bags are popular because they are very practical and carry your company logo around the trade fair.<\/li>\n<li>Lanyards are particularly useful for trade fair passes and offer additional brand visibility.<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"Innovative_and_creative_products\"><\/span>Innovative and creative products<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li><a href=\"https:\/\/ixtreme.solutions\/en\/chargers\/\">Powerbanks<\/a> are modern and also very useful promotional gifts that are highly appreciated by many trade fair visitors.<\/li>\n<li>Environmentally friendly products such as recyclable drinking bottles or bamboo products demonstrate contemporary environmental awareness<\/li>\n<li><a href=\"https:\/\/ixtreme.solutions\/en\/technology-gadgets\/\">Tech gadgets<\/a> such as headphones, smartphone accessories and other innovative electronic products are often used in the office and attract attention.<\/li>\n<li>Anti-stress balls are creative promotional items that are often used in everyday office life.<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"Exclusive_gifts_for_special_guests\"><\/span>Exclusive gifts for special guests<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li>High-quality writing instruments made from premium materials<\/li>\n<li>Customized items with individual engraving for VIP guests<\/li>\n<li>Invitations to company events<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"Personalization_and_branding\"><\/span><span style=\"font-size: 18pt;\">Personalization and branding<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The personalization and branding of promotional items for trade fairs and congresses contribute to the success of a trade fair appearance. Here is some information and tips for you:<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Importance_of_brand_consistency\"><\/span>Importance of brand consistency<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Brand consistency strengthens the recognizability and professionalism of your company. What is important here is the uniform presentation (colors, fonts, style elements) of your brand on all promotional items placed. This helps:<\/p>\n<ul>\n<li>Increase brand awareness<\/li>\n<li>Conveying a clear message<\/li>\n<li>Strengthening customer confidence<\/li>\n<li>Standing out from the competition<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"Design_and_logo_placement\"><\/span>Design and logo placement<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>The correct placement of your company logo is crucial in order to exploit the full effectiveness of promotional items:<\/p>\n<ul>\n<li>Choose a clearly visible position for your logo<\/li>\n<li>Consider the size and shape of the promotional item<\/li>\n<li>Use contrasting colors to make your logo stand out<\/li>\n<li>Pay attention to a balanced design which should not overshadow your logo<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"Customization_options\"><\/span>Customization options<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>There are many ways to personalize your promotional item:<\/p>\n<ul>\n<li><strong>Digital printing<\/strong> : This process enables colorful and very detailed designs on a wide variety of materials<\/li>\n<li><strong>Embroidery<\/strong> : Ideal for high-quality textiles such as T-shirts, sweatshirts, caps and towels<\/li>\n<li><strong>Laser engraving<\/strong> : Particularly suitable for metal and wooden items. Gives the promotional item an elegant look<\/li>\n<li><strong>3D foil printing<\/strong> : This can be used to create three-dimensional effects that are very impressive. Ideal for company logos on clothing and accessories<\/li>\n<li><strong>Sublimation<\/strong> : Photorealistic prints on textiles and other materials that have the potential to create WOW effects<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"Integration_into_other_marketing_activities\"><\/span><span style=\"font-size: 18pt;\">Integration into other marketing activities<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Promotional items can be combined with digital marketing measures to create a holistic campaign. For example:<\/p>\n<ul>\n<li>QR codes on promotional items that lead to a <a href=\"https:\/\/www.ixtreme.online\/webdesign-erstellen-einer-webseite\/\" target=\"_blank\" rel=\"noopener\">website<\/a> or social media campaign<\/li>\n<li>Hashtags on giveaways that encourage trade fair visitors to post on social media<\/li>\n<li>Augmented reality elements that are activated by scanning the promotional item<\/li>\n<li>Integration into content marketing. <em><strong>Promotional items for trade fairs and congresses<\/strong><\/em> can also be used as a hook for content campaigns. For example, for blog posts or videos that tell the story behind a strikingly creative promotional item. Or even user-generated content in which customers show how they use the promotional product, i.e. highlight the benefits<\/li>\n<li>Integration in e-mail marketing, i.e. promotional items can be included in e-mail campaigns before and after the trade fair. Promotional items can also be announced in this way. Follow-up emails after the trade fair also offer the opportunity to remind customers of the promotional item and the conversation in a courteous manner.<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"Success_control_and_optimization\"><\/span><span style=\"font-size: 18pt;\">Success control and optimization<br \/>\n<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Here you should concentrate on the two main areas:<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Measurement_of_advertising_effectiveness\"><\/span>Measurement of advertising effectiveness<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li><strong>Definition of <a href=\"https:\/\/ixtreme.online\/en\/dictionary-of-the-internet-digital-dictionary\/#kpi\" target=\"_blank\" rel=\"noopener\">KPIs<\/a><\/strong>: Define measurable goals for your promotional items, such as increasing brand awareness, increasing the number of visitors to your stand or generating leads.<\/li>\n<li><strong>Sales impact<\/strong> : If the aim of your promotional items is to increase your sales figures, you can compare them before and after the trade fair.<\/li>\n<li><strong>Communicative impact<\/strong> : Surveys and interviews allow you to measure the impact of your promotional items on brand perception and awareness.<\/li>\n<li><strong>Reach determination<\/strong>: Determine how many people received your promotional items at the trade fair and how many you subsequently came into contact with.<\/li>\n<li><strong>Recall performance<\/strong> : Carry out a survey after the trade fair to find out how well the trade fair visitors remember your promotional items and therefore your brand.<\/li>\n<li><strong>Digital solutions<\/strong>: Integrate QR codes or individual urls on your promotional items to measure interaction and conversion rates.<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"Feedback_and_adjustments\"><\/span>Feedback and adjustments<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li><strong>Direct surveys<\/strong> : To obtain direct feedback on your promotional products, it is best to conduct short interviews or surveys with visitors during the trade fair.<\/li>\n<li><strong>Observation<\/strong> : At the trade fair, pay attention to how visitors react to your promotional items. You can learn a lot from this.<\/li>\n<li><strong>Follow-up survey<\/strong>: If you contact trade fair visitors about your products after the event, you will also collect detailed feedback on your promotional products. This gives you valuable information to evaluate the long-term impact of your promotional products.<\/li>\n<li><strong>Continuous improvement<\/strong>: Use the knowledge gained to optimize your promotional product strategy for future trade fairs.<\/li>\n<\/ul>\n<h4>Conclusion<\/h4>\n<p>At Ixtreme, we are experts in <em><strong>customized promotional product solutions<\/strong><\/em> and look forward to working with you to maximize your presence at trade shows and conventions. Contact us to enrich your <em><strong>marketing strategy with innovative promotional products for trade shows and conventions<\/strong><\/em>. We invite you to explore new and creative ways to successfully present your brand. [\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column]<style data-type=\"vc_shortcodes-custom-css\">.vc_custom_1754408350376{background-color: #092143 !important;}.vc_custom_1754408410264{background-color: #092143 !important;}<\/style><div class=\"wpb-content-wrapper\">[vc_row][vc_column][vc_row_inner equal_height=\"yes\" gap=\"30\" woodmart_css_id=\"68922671220db\" responsive_spacing=\"eyJwYXJhbV90eXBlIjoid29vZG1hcnRfcmVzcG9uc2l2ZV9zcGFjaW5nIiwic2VsZWN0b3JfaWQiOiI2ODkyMjY3MTIyMGRiIiwic2hvcnRjb2RlIjoidmNfcm93X2lubmVyIiwiZGF0YSI6eyJ0YWJsZXQiOnt9LCJtb2JpbGUiOnt9fX0=\" mobile_bg_img_hidden=\"no\" tablet_bg_img_hidden=\"no\" woodmart_parallax=\"0\" woodmart_gradient_switch=\"no\" woodmart_box_shadow=\"no\" wd_z_index=\"no\" woodmart_disable_overflow=\"0\" row_reverse_mobile=\"0\" row_reverse_tablet=\"0\"][vc_column_inner width=\"1\/2\" css=\".vc_custom_1754408350376{background-color: #092143 !important;}\" woodmart_css_id=\"6892258d09ae7\" parallax_scroll=\"no\" woodmart_sticky_column=\"false\" wd_collapsible_content_switcher=\"no\" wd_column_role_offcanvas_desktop=\"no\" wd_column_role_offcanvas_tablet=\"no\" wd_column_role_offcanvas_mobile=\"no\" wd_column_role_content_desktop=\"no\" wd_column_role_content_tablet=\"no\" wd_column_role_content_mobile=\"no\" mobile_bg_img_hidden=\"no\" tablet_bg_img_hidden=\"no\" woodmart_parallax=\"0\" woodmart_box_shadow=\"no\" responsive_spacing=\"eyJwYXJhbV90eXBlIjoid29vZG1hcnRfcmVzcG9uc2l2ZV9zcGFjaW5nIiwic2VsZWN0b3JfaWQiOiI2ODkyMjU4ZDA5YWU3Iiwic2hvcnRjb2RlIjoidmNfY29sdW1uX2lubmVyIiwiZGF0YSI6eyJ0YWJsZXQiOnt9LCJtb2JpbGUiOnt9fX0=\" wd_z_index=\"no\"][vc_column_text css=\"\" woodmart_inline=\"no\" text_larger=\"no\"]\r\n<h2><span class=\"ez-toc-section\" id=\"Information_from_haptic_advertising\"><\/span><span style=\"color: #ffffff;\">Information from haptic advertising<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n<a href=\"https:\/\/ixtreme.solutions\/oktoberfest-werbeartikel\/\">\u21d2 Oktoberfest promotional items - inspire customers with traditional costumes<\/a>\r\n\r\n<a href=\"\/?p=13314\">\u21d2 Promotional items for new customer acquisition<\/a>\r\n\r\n<a href=\"\/?p=3463\">\u21d2 Haptics in marketing - why touching works again today<\/a>\r\n\r\n<a href=\"\/?p=3432\">\u21d2 Selecting the promotional product target group - guaranteed to hit the right note<\/a>\r\n\r\n<a href=\"\/?p=3365\">\u21d2 Psychology in advertising<\/a>\r\n\r\n<a href=\"\/?p=1843\">\u21d2 Promotional product campaign - Successful planning, implementation &amp; optimization<\/a>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=\"1\/2\" css=\".vc_custom_1754408410264{background-color: #092143 !important;}\" woodmart_css_id=\"689225cfa96d9\" parallax_scroll=\"no\" woodmart_sticky_column=\"false\" wd_collapsible_content_switcher=\"no\" wd_column_role_offcanvas_desktop=\"no\" wd_column_role_offcanvas_tablet=\"no\" wd_column_role_offcanvas_mobile=\"no\" wd_column_role_content_desktop=\"no\" wd_column_role_content_tablet=\"no\" wd_column_role_content_mobile=\"no\" mobile_bg_img_hidden=\"no\" tablet_bg_img_hidden=\"no\" woodmart_parallax=\"0\" woodmart_box_shadow=\"no\" responsive_spacing=\"eyJwYXJhbV90eXBlIjoid29vZG1hcnRfcmVzcG9uc2l2ZV9zcGFjaW5nIiwic2VsZWN0b3JfaWQiOiI2ODkyMjVjZmE5NmQ5Iiwic2hvcnRjb2RlIjoidmNfY29sdW1uX2lubmVyIiwiZGF0YSI6eyJ0YWJsZXQiOnt9LCJtb2JpbGUiOnt9fX0=\" wd_z_index=\"no\"][vc_column_text css=\"\" woodmart_inline=\"no\" text_larger=\"no\"]\r\n<h2><span class=\"ez-toc-section\" id=\"Current_blog_posts_from_the_digital_world\"><\/span><span style=\"color: #ffffff;\">Current blog posts from the digital world<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n<a href=\"https:\/\/ixtreme.online\/en\/seo-for-online-stores\/\" target=\"_blank\" rel=\"noopener\">\u21d2 SEO for online stores in 2025: What's changing - and what you need to do now<\/a>\r\n\r\n<a href=\"https:\/\/ixtreme.online\/en\/prompt-engineering-for-content-marketing-how-to-write-better-content-with-ai\/\" target=\"_blank\" rel=\"noopener\">\u21d2 Prompt engineering for content marketing<\/a>\r\n\r\n<a href=\"https:\/\/ixtreme.online\/en\/measuring-generative-engine-optimization-how-to-track-mentions-and-visibility-in-chatgpt-perplexity-and-ai-overviews\/\" target=\"_blank\" rel=\"noopener\">\u21d2 Generative Engine Optimization measure<\/a>\r\n\r\n<a href=\"https:\/\/ixtreme.online\/en\/what-is-llms-txt-and-how-does-it-work\/\" target=\"_blank\" rel=\"noopener\">\u21d2 What is the llms.txt file and how does it work?<\/a>\r\n\r\n<a href=\"https:\/\/ixtreme.online\/en\/ai-overviews-cracked-my-seo-success-in-the-store\/\" target=\"_blank\" rel=\"noopener\">\u21d2 AI Overview Hacked<\/a>\r\n\r\n<a href=\"https:\/\/ixtreme.online\/en\/which-chatgpt-model-to-use-comparison-differences-2025\/\" target=\"_blank\" rel=\"noopener\">\u21d2 Which ChatGPT model to use?<\/a>\r\n\r\n<a href=\"https:\/\/ixtreme.online\/en\/writing-content-for-chatbots-how-to-win-customers-with-the-right-words\/\" target=\"_blank\" rel=\"noopener\">\u21d2 Writing content for chatbots<\/a>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row]<\/div>[\/vc_column][\/vc_row][vc_row][vc_column css=&#8221;.vc_custom_1754242556699{background-color: #080E10 !important;border: 3px solid #BF923B !important;}&#8221; woodmart_css_id=&#8221;688f9dcea5155&#8243; parallax_scroll=&#8221;no&#8221; woodmart_sticky_column=&#8221;false&#8221; wd_collapsible_content_switcher=&#8221;no&#8221; wd_column_role_offcanvas_desktop=&#8221;no&#8221; wd_column_role_offcanvas_tablet=&#8221;no&#8221; wd_column_role_offcanvas_mobile=&#8221;no&#8221; wd_column_role_content_desktop=&#8221;no&#8221; wd_column_role_content_tablet=&#8221;no&#8221; wd_column_role_content_mobile=&#8221;no&#8221; mobile_bg_img_hidden=&#8221;no&#8221; tablet_bg_img_hidden=&#8221;no&#8221; woodmart_parallax=&#8221;0&#8243; woodmart_box_shadow=&#8221;no&#8221; responsive_spacing=&#8221;eyJwYXJhbV90eXBlIjoid29vZG1hcnRfcmVzcG9uc2l2ZV9zcGFjaW5nIiwic2VsZWN0b3JfaWQiOiI2ODhmOWRjZWE1MTU1Iiwic2hvcnRjb2RlIjoidmNfY29sdW1uIiwiZGF0YSI6eyJ0YWJsZXQiOnt9LCJtb2JpbGUiOnt9fX0=&#8221; mobile_reset_margin=&#8221;no&#8221; tablet_reset_margin=&#8221;no&#8221; wd_z_index=&#8221;no&#8221;][vc_row_inner][vc_column_inner width=&#8221;1\/4&#8243;][vc_single_image image=&#8221;12744&#8243; img_size=&#8221;full&#8221; css=&#8221;&#8221; parallax_scroll=&#8221;no&#8221; woodmart_inline=&#8221;no&#8221;][\/vc_column_inner][vc_column_inner width=&#8221;3\/4&#8243;][vc_column_text css=&#8221;&#8221; woodmart_inline=&#8221;no&#8221; text_larger=&#8221;no&#8221;]<span style=\"color: #ffffff;\"><strong>About the author:<\/strong><\/span><\/p>\n<p><span style=\"color: #ffffff;\">My name is Isabel Unger, I am an independent digital strategist with a clear focus: visibility for the self-employed &amp; small businesses.<\/span><\/p>\n<p><span style=\"color: #ffffff;\">My heart beats for<\/span> <a href=\"https:\/\/ixtreme.online\/seo-fuer-selbststaendige-kmu\/\" target=\"_blank\" rel=\"noopener\">SEO<\/a>, <a href=\"https:\/\/ixtreme.online\/content-marketing-fuer-selbststaendige\/\" target=\"_blank\" rel=\"noopener\">content<\/a>, <span style=\"color: #ffffff;\">structure &#8211; and for explaining complex things in a way that makes them understandable and feasible.<\/span><\/p>\n<p><span style=\"color: #ffffff;\">On<\/span> <a href=\"https:\/\/ixtreme.online\/en\/\" target=\"_blank\" rel=\"noopener\">ixtreme.online<\/a> <span style=\"color: #ffffff;\">I share my knowledge, my experience and a lot of plain language &#8211; without any technical gobbledygook.<\/span><\/p>\n<p><a href=\"https:\/\/ixtreme.online\/ueber-mich\/\" target=\"_blank\" rel=\"noopener\">\u21d2 Learn more about me<\/a>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row][vc_column][vc_column_text] Promotional items for trade fairs and congresses: Maximize your marketing success The choice of promotional items for trade fairs<\/p>\n","protected":false},"author":2,"featured_media":12944,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[344],"tags":[],"class_list":["post-12961","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industry-related-promotional-items"],"_links":{"self":[{"href":"https:\/\/ixtreme.solutions\/en\/wp-json\/wp\/v2\/posts\/12961","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ixtreme.solutions\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ixtreme.solutions\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ixtreme.solutions\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/ixtreme.solutions\/en\/wp-json\/wp\/v2\/comments?post=12961"}],"version-history":[{"count":5,"href":"https:\/\/ixtreme.solutions\/en\/wp-json\/wp\/v2\/posts\/12961\/revisions"}],"predecessor-version":[{"id":13335,"href":"https:\/\/ixtreme.solutions\/en\/wp-json\/wp\/v2\/posts\/12961\/revisions\/13335"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ixtreme.solutions\/en\/wp-json\/wp\/v2\/media\/12944"}],"wp:attachment":[{"href":"https:\/\/ixtreme.solutions\/en\/wp-json\/wp\/v2\/media?parent=12961"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ixtreme.solutions\/en\/wp-json\/wp\/v2\/categories?post=12961"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ixtreme.solutions\/en\/wp-json\/wp\/v2\/tags?post=12961"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}