{"id":13184,"date":"2025-04-22T17:27:19","date_gmt":"2025-04-22T17:27:19","guid":{"rendered":"https:\/\/ixtreme.solutions\/psychology-in-advertising\/"},"modified":"2025-08-11T09:21:30","modified_gmt":"2025-08-11T09:21:30","slug":"psychology-in-advertising","status":"publish","type":"post","link":"https:\/\/ixtreme.solutions\/en\/psychology-in-advertising\/","title":{"rendered":"Psychology in advertising"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row][vc_column][vc_column_text css=&#8221;&#8221; woodmart_inline=&#8221;no&#8221; text_larger=&#8221;no&#8221;]<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Inhaltsverzeichnis<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/ixtreme.solutions\/en\/psychology-in-advertising\/#Psychology_in_advertising_%E2%80%93_why_promotional_products_are_so_effective\" >Psychology in advertising &#8211; why promotional products are so effective<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/ixtreme.solutions\/en\/psychology-in-advertising\/#What_is_advertising_psychology\" >What is advertising psychology?<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/ixtreme.solutions\/en\/psychology-in-advertising\/#Advertising_materials_in_marketing_%E2%80%93_more_than_just_giveaways\" >Advertising materials in marketing &#8211; more than just giveaways<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/ixtreme.solutions\/en\/psychology-in-advertising\/#Examples_of_advertising_material\" >Examples of advertising material:<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/ixtreme.solutions\/en\/psychology-in-advertising\/#The_psychological_effects_behind_promotional_products\" >The psychological effects behind promotional products<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/ixtreme.solutions\/en\/psychology-in-advertising\/#1_reciprocity_%E2%80%93_the_principle_of_mutuality\" >1. reciprocity &#8211; the principle of mutuality<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/ixtreme.solutions\/en\/psychology-in-advertising\/#2_anchor_effect_%E2%80%93_making_quality_visible\" >2. anchor effect &#8211; making quality visible<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/ixtreme.solutions\/en\/psychology-in-advertising\/#3_availability_heuristic_%E2%80%93_presence_creates_impact\" >3. availability heuristic &#8211; presence creates impact<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/ixtreme.solutions\/en\/psychology-in-advertising\/#4_priming_and_conditioning\" >4. priming and conditioning<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/ixtreme.solutions\/en\/psychology-in-advertising\/#Practical_implementation_%E2%80%93_How_to_choose_psychologically_effective_promotional_items\" >Practical implementation &#8211; How to choose psychologically effective promotional items<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/ixtreme.solutions\/en\/psychology-in-advertising\/#Understanding_target_groups\" >Understanding target groups<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/ixtreme.solutions\/en\/psychology-in-advertising\/#Relevance_benefit\" >Relevance &amp; benefit<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/ixtreme.solutions\/en\/psychology-in-advertising\/#Quality_Design\" >Quality &amp; Design<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/ixtreme.solutions\/en\/psychology-in-advertising\/#Brand_integration\" >Brand integration<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/ixtreme.solutions\/en\/psychology-in-advertising\/#Sustainability\" >Sustainability<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/ixtreme.solutions\/en\/psychology-in-advertising\/#Measurability_and_success_control\" >Measurability and success control<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/ixtreme.solutions\/en\/psychology-in-advertising\/#Important_KPIs\" >Important KPIs :<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/ixtreme.solutions\/en\/psychology-in-advertising\/#Tools_and_methods\" >Tools and methods:<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/ixtreme.solutions\/en\/psychology-in-advertising\/#Summary_Why_advertising_psychology_is_an_underestimated_success_factor\" >Summary: Why advertising psychology is an underestimated success factor<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/ixtreme.solutions\/en\/psychology-in-advertising\/#FAQ_%E2%80%93_Frequently_asked_questions_about_psychology_in_advertising\" >FAQ &#8211; Frequently asked questions about psychology in advertising<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/ixtreme.solutions\/en\/psychology-in-advertising\/#1_What_is_advertising_psychology\" >1 What is advertising psychology?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/ixtreme.solutions\/en\/psychology-in-advertising\/#2_Why_do_physical_promotional_items_work_better_than_digital_advertising\" >2 Why do physical promotional items work better than digital advertising?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-23\" href=\"https:\/\/ixtreme.solutions\/en\/psychology-in-advertising\/#3_what_role_do_emotions_play_in_advertising\" >3. what role do emotions play in advertising?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-24\" href=\"https:\/\/ixtreme.solutions\/en\/psychology-in-advertising\/#4_How_can_the_success_of_advertising_media_be_measured\" >4 How can the success of advertising media be measured?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-25\" href=\"https:\/\/ixtreme.solutions\/en\/psychology-in-advertising\/#5_which_promotional_items_work_particularly_well\" >5. which promotional items work particularly well?<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-26\" href=\"https:\/\/ixtreme.solutions\/en\/psychology-in-advertising\/#Information_from_haptic_advertising\" >Information from haptic advertising<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-27\" href=\"https:\/\/ixtreme.solutions\/en\/psychology-in-advertising\/#Current_blog_posts_from_the_digital_world\" >Current blog posts from the digital world<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Psychology_in_advertising_%E2%80%93_why_promotional_products_are_so_effective\"><\/span>Psychology in advertising &#8211; why promotional products are so effective<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>We encounter promotional items almost unconsciously in everyday life: the ballpoint pen with logo in the drawer, the notebook from the last trade fair visit or the coffee cup with branding on the desk. But why are such seemingly simple promotional gifts so effective? The answer lies in an often underestimated area of marketing: the <em><strong>psychology of advertising<\/strong><\/em>.<\/p>\n<p>In this article, you will learn which psychological mechanisms make promotional products so effective, how they can be used specifically in marketing and what role <em><strong>advertising psychology<\/strong><\/em> plays in this. You will also receive practical tips on the selection and use of promotional items in marketing that are not only well received, but also have a long-term effect.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"What_is_advertising_psychology\"><\/span>What is advertising psychology?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><em><strong>Advertising psychology<\/strong><\/em> is a branch of general psychology and deals with the experience, behavior and actions of people in connection with advertising. It provides insights into how <em><strong>people react to certain advertising media, how emotions affect purchasing decisions<\/strong><\/em> and how attention can be directed in a targeted manner.<\/p>\n<p><strong>There are four key questions at the heart of advertising psychology:<\/strong><\/p>\n<ul>\n<li>How does advertising attract attention?<\/li>\n<li>How is it remembered?<\/li>\n<li>How does it influence emotions?<\/li>\n<li>What motivates them to act?<\/li>\n<\/ul>\n<p>These questions are essential for the successful use of promotional products. Because only those who understand the psychological principles can use promotional items in a targeted manner so that they not only appeal, but also strengthen brand loyalty and influence purchasing behavior.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Advertising_materials_in_marketing_%E2%80%93_more_than_just_giveaways\"><\/span>Advertising materials in marketing &#8211; more than just giveaways<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><em><strong>Promotional items in marketing<\/strong><\/em> are physical products that feature a company logo or brand message and are distributed free of charge to customers, prospects or business partners. Unlike traditional advertising, which is often perceived as annoying, promotional items are welcome, <em><strong>practical everyday companions<\/strong><\/em> that remain permanently in the field of vision.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Examples_of_advertising_material\"><\/span>Examples of advertising material:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li><a href=\"https:\/\/ixtreme.solutions\/en\/ballpoint-pen\/\">Ballpoint pen<\/a><\/li>\n<li>Notebooks<\/li>\n<li>Calendar<\/li>\n<li><a href=\"https:\/\/ixtreme.solutions\/en\/usb-en\/\">USB sticks<\/a><\/li>\n<li><a href=\"https:\/\/ixtreme.solutions\/en\/advertising-cups\/\">Cups<\/a><\/li>\n<li>Textilien<\/li>\n<li>Sustainable items such as bamboo toothbrushes or seed packets<\/li>\n<li><a href=\"https:\/\/ixtreme.solutions\/en\/drinks\/\">Drinks<\/a><\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"The_psychological_effects_behind_promotional_products\"><\/span>The psychological effects behind promotional products<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><em><strong>Psychology in advertising<\/strong><\/em> unfolds its full effect above all when promotional products are specifically selected and used according to psychological principles. Here are some of the most important effects:[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/2&#8243;][vc_column_text css=&#8221;&#8221; woodmart_inline=&#8221;no&#8221; text_larger=&#8221;no&#8221;]<\/p>\n<h3><span class=\"ez-toc-section\" id=\"1_reciprocity_%E2%80%93_the_principle_of_mutuality\"><\/span>1. reciprocity &#8211; the principle of mutuality<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>One of the most powerful psychological principles is that of reciprocity: when people receive something as a gift, they unconsciously feel obliged to give something back. In the context of promotional items, for example, this can lead to customers remaining loyal to a brand or opting for a product.<br \/>\nStudies show: Free promotional gifts can increase the willingness to buy by up to 35%.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_anchor_effect_%E2%80%93_making_quality_visible\"><\/span>2. anchor effect &#8211; making quality visible<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>When evaluating a product, people are often guided by a first impression &#8211; the so-called anchor. High-quality promotional products automatically suggest that the brand behind them also values quality. A high-quality ballpoint pen makes a completely different impression than a cheap plastic ballpoint pen.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_availability_heuristic_%E2%80%93_presence_creates_impact\"><\/span>3. availability heuristic &#8211; presence creates impact<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>When people see or interact with a brand frequently, they automatically consider it to be more important or relevant. Promotional items that are used in everyday life &#8211; such as mugs or notepads &#8211; increase brand availability in the customer&#8217;s mind.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"4_priming_and_conditioning\"><\/span>4. priming and conditioning<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>If a brand is associated with positive emotions or pleasant experiences, this can unconsciously influence behavior. A promotional item that was presented at a personal meeting, for example, often remains associated with this positive experience &#8211; a classic case of emotional conditioning.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Practical_implementation_%E2%80%93_How_to_choose_psychologically_effective_promotional_items\"><\/span>Practical implementation &#8211; How to choose psychologically effective promotional items<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>An effective promotional item is <em><strong>not arbitrary<\/strong><\/em>, but specifically tailored to your target group. In order for a giveaway to develop its psychological effect, you should consider the following points:[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;13165&#8243; img_size=&#8221;full&#8221; css=&#8221;&#8221; parallax_scroll=&#8221;no&#8221; woodmart_inline=&#8221;no&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text css=&#8221;&#8221; woodmart_inline=&#8221;no&#8221; text_larger=&#8221;no&#8221;]<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Understanding_target_groups\"><\/span>Understanding target groups<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>&#8211; Who should receive the article? (e.g. decision-makers, consumers, partners)<br \/>\n\u2022 In what context? (trade fair, customer meeting, mailing)<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Relevance_benefit\"><\/span>Relevance &amp; benefit<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>&#8211; Does the article have a real benefit in everyday life?<br \/>\n&#8211; Is it suitable for the industry or brand?<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Quality_Design\"><\/span>Quality &amp; Design<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>&#8211; High-quality workmanship conveys appreciation<br \/>\n&#8211; Good design increases the likelihood of use<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Brand_integration\"><\/span>Brand integration<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>&#8211; Unobtrusive but visible logo placement<br \/>\n&#8211; Clear connection to the brand message<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Sustainability\"><\/span>Sustainability<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>&#8211; Environmentally friendly materials strengthen the brand image<br \/>\n&#8211; A particular plus point for younger target groups<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Measurability_and_success_control\"><\/span>Measurability and success control<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Promotional products are not just a &#8220;feel-good factor&#8221; &#8211; their impact can and should also be measured. The following key figures and methods will help you do this:<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Important_KPIs\"><\/span><span style=\"font-size: 14pt;\"><a href=\"https:\/\/ixtreme.online\/en\/dictionary-of-the-internet-digital-dictionary\/#kpi\" target=\"_blank\" rel=\"noopener\">Important KPIs<\/a> :<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>&#8211; <strong>Recognition value of the brand<\/strong> (brand recall)<br \/>\n&#8211; <strong>Length of time the item remains<\/strong> in the customer&#8217;s possession<br \/>\n&#8211; <strong>Change in brand image<\/strong> (e.g. through surveys)<br \/>\n&#8211; <strong>Conversions or inquiries<\/strong> that result from actions with advertising media<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Tools_and_methods\"><\/span>Tools and methods:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li>Customer surveys or feedback forms<\/li>\n<li>Tracking of campaigns with vouchers or QR codes<\/li>\n<li><a href=\"https:\/\/www.ixtreme.online\/woerterbuch-des-internets-digitales-woerterbuch\/#abtesting\" target=\"_blank\" rel=\"noopener\">A\/B tests<\/a> with different promotional items<\/li>\n<\/ul>\n<p><strong>Tip:<\/strong> Combine qualitative and quantitative methods to analyze the psychological impact as precisely as possible.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Summary_Why_advertising_psychology_is_an_underestimated_success_factor\"><\/span><span style=\"font-size: 18pt;\">Summary: Why advertising psychology is an underestimated success factor<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Promotional items are more than just giveaways &#8211; they are a powerful tool of <em><strong>advertising psychology<\/strong><\/em>. When used thoughtfully, they can build <em><strong>trust, generate positive emotions and promote long-term customer loyalty.<\/strong><\/em> The <em><strong>psychology of advertising<\/strong><\/em> shows impressively how profound the effect of seemingly small gestures can be.<br \/>\nThe following therefore applies to marketing managers and the self-employed: those who select advertising materials strategically and use them in a psychologically optimized way have a clear competitive advantage &#8211; not just in the short term, but in the long term.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"FAQ_%E2%80%93_Frequently_asked_questions_about_psychology_in_advertising\"><\/span>FAQ &#8211; Frequently asked questions about psychology in advertising<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"1_What_is_advertising_psychology\"><\/span><span style=\"font-size: 14pt;\">1 What is advertising psychology?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Advertising psychology is a branch of psychology that studies how advertising affects the behavior and experience of consumers. It helps to understand which messages, images and formats are particularly effective.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_Why_do_physical_promotional_items_work_better_than_digital_advertising\"><\/span><span style=\"font-size: 14pt;\">2 Why do physical promotional items work better than digital advertising?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Physical articles create a haptic connection, remain present in everyday life for longer and are often perceived more positively than digital formats, which are often overlooked or clicked away.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_what_role_do_emotions_play_in_advertising\"><\/span><span style=\"font-size: 14pt;\">3. what role do emotions play in advertising?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Emotions are key triggers for attention, recall and purchasing decisions. Positive emotional associations with promotional products strengthen brand loyalty.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"4_How_can_the_success_of_advertising_media_be_measured\"><\/span><span style=\"font-size: 14pt;\">4 How can the success of advertising media be measured?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>With the help of KPIs such as brand awareness, usage duration, response rates for campaigns or customer surveys, the impact of promotional items can be analyzed in a targeted manner.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"5_which_promotional_items_work_particularly_well\"><\/span><span style=\"font-size: 14pt;\">5. which promotional items work particularly well?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Useful, high-quality items such as notebooks, <a href=\"https:\/\/ixtreme.solutions\/en\/drinking-bottles\/\">drinking bottles<\/a> or USB sticks are particularly effective &#8211; ideally with a reference to the brand or target group.[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column]<style data-type=\"vc_shortcodes-custom-css\">.vc_custom_1754408350376{background-color: #092143 !important;}.vc_custom_1754408410264{background-color: #092143 !important;}<\/style><div class=\"wpb-content-wrapper\">[vc_row][vc_column][vc_row_inner equal_height=\"yes\" gap=\"30\" woodmart_css_id=\"68922671220db\" responsive_spacing=\"eyJwYXJhbV90eXBlIjoid29vZG1hcnRfcmVzcG9uc2l2ZV9zcGFjaW5nIiwic2VsZWN0b3JfaWQiOiI2ODkyMjY3MTIyMGRiIiwic2hvcnRjb2RlIjoidmNfcm93X2lubmVyIiwiZGF0YSI6eyJ0YWJsZXQiOnt9LCJtb2JpbGUiOnt9fX0=\" mobile_bg_img_hidden=\"no\" tablet_bg_img_hidden=\"no\" woodmart_parallax=\"0\" woodmart_gradient_switch=\"no\" woodmart_box_shadow=\"no\" wd_z_index=\"no\" woodmart_disable_overflow=\"0\" row_reverse_mobile=\"0\" row_reverse_tablet=\"0\"][vc_column_inner width=\"1\/2\" css=\".vc_custom_1754408350376{background-color: #092143 !important;}\" woodmart_css_id=\"6892258d09ae7\" parallax_scroll=\"no\" woodmart_sticky_column=\"false\" wd_collapsible_content_switcher=\"no\" wd_column_role_offcanvas_desktop=\"no\" wd_column_role_offcanvas_tablet=\"no\" wd_column_role_offcanvas_mobile=\"no\" wd_column_role_content_desktop=\"no\" wd_column_role_content_tablet=\"no\" wd_column_role_content_mobile=\"no\" mobile_bg_img_hidden=\"no\" tablet_bg_img_hidden=\"no\" woodmart_parallax=\"0\" woodmart_box_shadow=\"no\" responsive_spacing=\"eyJwYXJhbV90eXBlIjoid29vZG1hcnRfcmVzcG9uc2l2ZV9zcGFjaW5nIiwic2VsZWN0b3JfaWQiOiI2ODkyMjU4ZDA5YWU3Iiwic2hvcnRjb2RlIjoidmNfY29sdW1uX2lubmVyIiwiZGF0YSI6eyJ0YWJsZXQiOnt9LCJtb2JpbGUiOnt9fX0=\" wd_z_index=\"no\"][vc_column_text css=\"\" woodmart_inline=\"no\" text_larger=\"no\"]\r\n<h2><span class=\"ez-toc-section\" id=\"Information_from_haptic_advertising\"><\/span><span style=\"color: #ffffff;\">Information from haptic advertising<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n<a href=\"https:\/\/ixtreme.solutions\/oktoberfest-werbeartikel\/\">\u21d2 Oktoberfest promotional items - inspire customers with traditional costumes<\/a>\r\n\r\n<a href=\"\/?p=13314\">\u21d2 Promotional items for new customer acquisition<\/a>\r\n\r\n<a href=\"\/?p=3463\">\u21d2 Haptics in marketing - why touching works again today<\/a>\r\n\r\n<a href=\"\/?p=3432\">\u21d2 Selecting the promotional product target group - guaranteed to hit the right note<\/a>\r\n\r\n<a href=\"\/?p=3365\">\u21d2 Psychology in advertising<\/a>\r\n\r\n<a href=\"\/?p=1843\">\u21d2 Promotional product campaign - Successful planning, implementation &amp; optimization<\/a>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=\"1\/2\" css=\".vc_custom_1754408410264{background-color: #092143 !important;}\" woodmart_css_id=\"689225cfa96d9\" parallax_scroll=\"no\" woodmart_sticky_column=\"false\" wd_collapsible_content_switcher=\"no\" wd_column_role_offcanvas_desktop=\"no\" wd_column_role_offcanvas_tablet=\"no\" wd_column_role_offcanvas_mobile=\"no\" wd_column_role_content_desktop=\"no\" wd_column_role_content_tablet=\"no\" wd_column_role_content_mobile=\"no\" mobile_bg_img_hidden=\"no\" tablet_bg_img_hidden=\"no\" woodmart_parallax=\"0\" woodmart_box_shadow=\"no\" responsive_spacing=\"eyJwYXJhbV90eXBlIjoid29vZG1hcnRfcmVzcG9uc2l2ZV9zcGFjaW5nIiwic2VsZWN0b3JfaWQiOiI2ODkyMjVjZmE5NmQ5Iiwic2hvcnRjb2RlIjoidmNfY29sdW1uX2lubmVyIiwiZGF0YSI6eyJ0YWJsZXQiOnt9LCJtb2JpbGUiOnt9fX0=\" wd_z_index=\"no\"][vc_column_text css=\"\" woodmart_inline=\"no\" text_larger=\"no\"]\r\n<h2><span class=\"ez-toc-section\" id=\"Current_blog_posts_from_the_digital_world\"><\/span><span style=\"color: #ffffff;\">Current blog posts from the digital world<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n<a href=\"https:\/\/ixtreme.online\/en\/seo-for-online-stores\/\" target=\"_blank\" rel=\"noopener\">\u21d2 SEO for online stores in 2025: What's changing - and what you need to do now<\/a>\r\n\r\n<a href=\"https:\/\/ixtreme.online\/en\/prompt-engineering-for-content-marketing-how-to-write-better-content-with-ai\/\" target=\"_blank\" rel=\"noopener\">\u21d2 Prompt engineering for content marketing<\/a>\r\n\r\n<a href=\"https:\/\/ixtreme.online\/en\/measuring-generative-engine-optimization-how-to-track-mentions-and-visibility-in-chatgpt-perplexity-and-ai-overviews\/\" target=\"_blank\" rel=\"noopener\">\u21d2 Generative Engine Optimization measure<\/a>\r\n\r\n<a href=\"https:\/\/ixtreme.online\/en\/what-is-llms-txt-and-how-does-it-work\/\" target=\"_blank\" rel=\"noopener\">\u21d2 What is the llms.txt file and how does it work?<\/a>\r\n\r\n<a href=\"https:\/\/ixtreme.online\/en\/ai-overviews-cracked-my-seo-success-in-the-store\/\" target=\"_blank\" rel=\"noopener\">\u21d2 AI Overview Hacked<\/a>\r\n\r\n<a href=\"https:\/\/ixtreme.online\/en\/which-chatgpt-model-to-use-comparison-differences-2025\/\" target=\"_blank\" rel=\"noopener\">\u21d2 Which ChatGPT model to use?<\/a>\r\n\r\n<a href=\"https:\/\/ixtreme.online\/en\/writing-content-for-chatbots-how-to-win-customers-with-the-right-words\/\" target=\"_blank\" rel=\"noopener\">\u21d2 Writing content for chatbots<\/a>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row]<\/div>[\/vc_column][\/vc_row][vc_row][vc_column css=&#8221;.vc_custom_1754242556699{background-color: #080E10 !important;border: 3px solid #BF923B !important;}&#8221; woodmart_css_id=&#8221;688f9dcea5155&#8243; parallax_scroll=&#8221;no&#8221; woodmart_sticky_column=&#8221;false&#8221; wd_collapsible_content_switcher=&#8221;no&#8221; wd_column_role_offcanvas_desktop=&#8221;no&#8221; wd_column_role_offcanvas_tablet=&#8221;no&#8221; wd_column_role_offcanvas_mobile=&#8221;no&#8221; wd_column_role_content_desktop=&#8221;no&#8221; wd_column_role_content_tablet=&#8221;no&#8221; wd_column_role_content_mobile=&#8221;no&#8221; mobile_bg_img_hidden=&#8221;no&#8221; tablet_bg_img_hidden=&#8221;no&#8221; woodmart_parallax=&#8221;0&#8243; woodmart_box_shadow=&#8221;no&#8221; responsive_spacing=&#8221;eyJwYXJhbV90eXBlIjoid29vZG1hcnRfcmVzcG9uc2l2ZV9zcGFjaW5nIiwic2VsZWN0b3JfaWQiOiI2ODhmOWRjZWE1MTU1Iiwic2hvcnRjb2RlIjoidmNfY29sdW1uIiwiZGF0YSI6eyJ0YWJsZXQiOnt9LCJtb2JpbGUiOnt9fX0=&#8221; mobile_reset_margin=&#8221;no&#8221; tablet_reset_margin=&#8221;no&#8221; wd_z_index=&#8221;no&#8221;][vc_row_inner][vc_column_inner width=&#8221;1\/4&#8243;][vc_single_image image=&#8221;12744&#8243; img_size=&#8221;full&#8221; css=&#8221;&#8221; parallax_scroll=&#8221;no&#8221; woodmart_inline=&#8221;no&#8221;][\/vc_column_inner][vc_column_inner width=&#8221;3\/4&#8243;][vc_column_text css=&#8221;&#8221; woodmart_inline=&#8221;no&#8221; text_larger=&#8221;no&#8221;]<span style=\"color: #ffffff;\"><strong>About the author:<\/strong><\/span><\/p>\n<p><span style=\"color: #ffffff;\">My name is Isabel Unger, I am an independent digital strategist with a clear focus: visibility for the self-employed &amp; small businesses.<\/span><\/p>\n<p><span style=\"color: #ffffff;\">My heart beats for<\/span> <a href=\"https:\/\/ixtreme.online\/seo-fuer-selbststaendige-kmu\/\" target=\"_blank\" rel=\"noopener\">SEO<\/a>, <a href=\"https:\/\/ixtreme.online\/en\/content-marketing-for-the-self-employed\/\" target=\"_blank\" rel=\"noopener\">content<\/a>, <span style=\"color: #ffffff;\">structure &#8211; and for explaining complex things in a way that makes them understandable and feasible.<\/span><\/p>\n<p><span style=\"color: #ffffff;\">On<\/span> <a href=\"https:\/\/ixtreme.online\/en\/\" target=\"_blank\" rel=\"noopener\">ixtreme.online<\/a> <span style=\"color: #ffffff;\">I share my knowledge, my experience and a lot of plain language &#8211; without any technical gobbledygook.<\/span><\/p>\n<p><a href=\"https:\/\/ixtreme.online\/ueber-mich\/\" target=\"_blank\" rel=\"noopener\">\u21d2 Learn more about me<\/a>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row][vc_column][vc_column_text css=&#8221;&#8221; woodmart_inline=&#8221;no&#8221; text_larger=&#8221;no&#8221;] Psychology in advertising &#8211; why promotional products are so effective We encounter promotional items almost unconsciously<\/p>\n","protected":false},"author":2,"featured_media":13160,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[343],"tags":[],"class_list":["post-13184","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-strategien-tipps"],"_links":{"self":[{"href":"https:\/\/ixtreme.solutions\/en\/wp-json\/wp\/v2\/posts\/13184","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ixtreme.solutions\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ixtreme.solutions\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ixtreme.solutions\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/ixtreme.solutions\/en\/wp-json\/wp\/v2\/comments?post=13184"}],"version-history":[{"count":6,"href":"https:\/\/ixtreme.solutions\/en\/wp-json\/wp\/v2\/posts\/13184\/revisions"}],"predecessor-version":[{"id":13596,"href":"https:\/\/ixtreme.solutions\/en\/wp-json\/wp\/v2\/posts\/13184\/revisions\/13596"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ixtreme.solutions\/en\/wp-json\/wp\/v2\/media\/13160"}],"wp:attachment":[{"href":"https:\/\/ixtreme.solutions\/en\/wp-json\/wp\/v2\/media?parent=13184"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ixtreme.solutions\/en\/wp-json\/wp\/v2\/categories?post=13184"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ixtreme.solutions\/en\/wp-json\/wp\/v2\/tags?post=13184"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}