Many classic promotional items such as Ballpoint pen, Lighters or small tools are round, curved or structured – and place special demands on the print. This is exactly what pad printing for promotional products is made for: a flexible printing process that prints razor-sharp even on uneven surfaces.
What is pad printing?
In pad printing, the motif is first transferred to a cliché. A silicone stamp (pad) picks up the ink from this cliché and then transfers it to the product. Thanks to the flexibility of the pad, even curved or structured surfaces can be printed accurately.
Advantages of pad printing for promotional items?
- Cost-effective even for small print runs
- Suitable for irregular shapes
- Multi-color printing possible (one after the other)
- Ideal for small-scale advertising
Which promotional items is pad printing ideal for?
- Writing utensils (e.g. ballpoint pens, markers)
- Plastic articles (e.g. key rings, lighters)
- Technical promotional items (e.g. mini flashlights, tools)
- Office supplies (e.g. USB hubs, rulers
Examples from our range of promotional items
- Ballpoint pen with 1-4 color pad printing
- Key fob with company logo
- Small gadgets for trade fairs (⇒ see also our article: Promotional items for trade fairs) or mailing campaigns

Yes, it is abrasion-resistant under normal use. Laser engraving is recommended for very durable items
Up to 4 colors as standard – but one after the other and not in halftone printing (no photo printing)
Very good – fine logos and texts are also possible, albeit on a small surface.
Final information:
Pad printing for promotional items is the standard printing process when they are small, round or irregularly shaped. It offers excellent value for money and can be used flexibly. If you want top-quality promotional items with a logo – we will be happy to advise you!