Pad printing for promotional products – the printing process for complex surfaces

Many classic promotional items such as Ballpoint pen, Lighters or small tools are round, curved or structured – and place special demands on the printing. This is exactly what pad printing is made for. A flexible printing process that prints razor-sharp even on uneven surfaces.

What is pad printing?

In pad printing, the motif is first transferred to a cliché. A silicone stamp (pad) picks up the ink from this cliché and then transfers it to the product. Thanks to the flexibility of the pad, even curved or structured surfaces can be printed accurately.

Advantages of pad printing:

Cost-effective even for small print runs
Suitable for irregular shapes
Multi-color printing possible (one after the other)
Ideal for small-scale advertising

Which promotional items is pad printing ideal for?

Writing utensils (e.g. ballpoint pens, markers)
Plastic articles (e.g. key rings, lighters)
Technical promotional items (e.g. mini flashlights, tools)
Office supplies (e.g. USB-Hubs, Ruler)

Examples from our range:

Ballpoint pen with 1-4 color pad printing
Key fob with company logo
Small gadgets for trade fairs or mailing campaigns

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Frequently asked questions (FAQ) about pad printing for promotional items

Is pad printing durable?

Yes – it is abrasion-resistant under normal use. Laser engraving is recommended for very durable items.

How many colors are possible?

Up to 4 colors as standard – but one after the other and not in halftone printing (no photo printing).

How detailed is pad printing?

Very good – fine logos and texts are also possible, albeit on a small surface.

Concluding words:

Pad printing is the standard printing process for promotional items that are small, round or irregularly shaped. It offers excellent value for money and can be used flexibly. If you want top-quality promotional items with a logo – we will be happy to advise you!